Educaretech

Content is still King. It is the one way people come to you, stick around and ultimately start trusting you. The journey from information to trust comes from continuously communicating with customers and potential customers about everything related to your brand, products and services. Help consumers make an informed decision through your content.

1. Search Engine Optimized Pages

2. SEO Optimized Blogs

3. Case Studies

Use the language of the consumers

Since you are writing for the benefit of your consumers you should use language and words they understand. By language I don’t mean just writing content for the English speaking, French, Arabic or Hindi speaking audience. No doubt, you should use the language your customers use. Also, avoid using technical jargon that may be normal for you, but will leave your consumers scratching their heads. Very few people will try to find the meanings of words they don’t understand. Most will simply leave and try to find a site that gives easy to understand information. You have to identify your target audience and create a buyer persona. These exercises will help you clear your target market and you will know what language, lingo and vocabulary your target audience uses.

The importance of SEO content

SEO means search engine optimization. It may sound daunting, but simply put, these are small tweaks you make to your website or page to make it faster. SEO also includes using words and phrases that people search on the internet. People use different words to search on Google or similar search engines. Search engines usually keep a repository of words and phrases that are being searched and try to present website posts and pages that have matching words and phrases to the user.

1. Search Engine Optimized Pages

You use pages to give information about your business. This is where potential customers come to find more information about your business (home, about us, services or products page etc) and to contact you (contact us page). If these pages are optimized they stand a better chance of users finding you on the web. Here of course you should present content in such a way that your potential customers are convinced that yours is a product or service they would like to buy. The about us page should increase trust. The product and services pages should give compelling reasons why your products and services are the better choice. The contact us page should convince any user to connect with you.

2. SEO Optimized Blogs

If you want your website to show up on search engines for words and phrases other than your brand name then you need blogs for relevant topics. Gone are the days of 300 word articles. However, you should not fall into this word count trap. Thanks to Google’s algorithm you can still create relevant content and be noticed if you are unique and helpful to the users. Bloggers who want to earn from Ad Sense or similar affiliate and commission systems are constantly creating SEO blogs. The blog section of a business website is highly recommended since you need to show authority in a domain. Your website should engage customers and potential customers by  giving much needed information about your field of expertise and confidence to buy products and services.

3. Case Studies

Case studies of your projects can be good content. If you don’t have good case studies then doing fictitious case studies to highlight how you can help customers is also a great way of creating content. You could also do case studies of companies in the market. It shows you have authority over your domain. When you do case studies of your own clients you will need permission from them to make use of their names. If you don’t get permission you can still go ahead and use a generic name for the industry or client. For example, an education company, shoe manufacturing company, an accounting professional or a home-maker. You can write their story and how you helped the brand, a profession or even a person in specific ways so that they could increase their business or achieve whatever end goal they wanted to achieve.

Conclusion

The bottom line is to create amazing content consistently so that consumers have a reason to visit your website for their information needs. Once people start trusting you as an authority they will start buying your products and services.